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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Dec 3, 2020

Wait, what the NC F&B sat down and talked to a large/corporate fast food chain? Here's why;

  • We learned the difference between quick service casual/ fast food and fast casual.
  • Why it's important to 'lead with sincerity."
  • The craft of an Arby's roast beef sandwich.
  • Understanding that whether you work in a Michelin 4 starred restaurant or a "fast food chain," taking pride in your work and bettering your environment is the key to success. 
  • Also, Matt makes a classic Coming to America reference.

Enjoy this one.


Follow the show @ncfbpod and hosts at Max TrujilloMatthew Weiss

Support our Sponsors:
The Folks Foundation

Proof Alcohol Ice Cream

Triangle Wine Company Use promo code 'NCFB' at checkout!

And listen to your Boss... Drink BOSS Coffee and don't forget to use the promo code: "ncfbpodcast" for 10% off your purchase on

The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media

For booking or questions about the show, contact: or