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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Nov 24, 2021

Muscadine, we know this will elicit lots of feelings and opinions but the truth is, lots of folks like and buy these wines. Let's dive into why Muscadine sells.

Hinnant Vineyards is one of the top producers of Muscadine wines in North Carolina!

Muscadine is sweet yes.

Muscadine is a group of grapes that is very...


Nov 18, 2021

Mike Shumake is an "ELI" (Extremely Large Individual) but not just in stature, Mike is large in personality and altruistic endeavors.

It's very important to listen to this episode in order to understand:

  • How Mike combats food insecurity
  • Why Felicia Trujillo‚Äôs nickname is Hotfooted Henrietta 
  • Who's right in Max and...


Nov 11, 2021

Brandon Bnice Shepard has discovered his culinary identity and its lucky for the citizens of the Emerald Isle, NC! Despite the grind of making world class BBQ, Brandon partners with his wife Elizabeth to run the front of the house and they stay close to their little girl by bringing her to work to stoke...


Nov 4, 2021

Southern Season was a "Mecca" of all fine Southern culinary goods and it was located in Chapel Hill, NC. A Southern Season had the best wine, an impeccable chocolate selection, the finest crafted cooking tools, the pinnacle of all culinary retail, until it couldn't. Unfortunately, it was impossible in this day and...