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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Nov 12, 2020

Jared Burton was ready to call himself "boss." J. Lights Market & Cafe in Durham, NC next Highwire Brewing is going to unhinge your thoughts about what is a cafe and here's why;

  • J Lights is part bodega, part cocktail bar and part gourmet retail shop.
  • Opening during a pandemic.
  • They presume to offer "simple" food yet, Chef Carly Adelman is a badass and boasts a resume of working for the likes of Daniel Boulud, Scott Crawford and Ashley Christensen!
  • Ryan Grover the GM also knows a thing or two about running front of house.

Get ready Durham!

Oh disclaimer, we get slightly political and we are not apologizing.



Follow the show @ncfbpod and hosts at Max TrujilloMatthew Weiss

Support our Sponsors:
The Folks Foundation

Proof Alcohol Ice Cream

Triangle Wine Company Use promo code 'NCFB' at checkout!

And listen to your Boss... Drink BOSS Coffee and don't forget to use the promo code: "ncfbpodcast" for 10% off your purchase on

The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media

For booking or questions about the show, contact: or