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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Nov 22, 2017

Rich molasses and sweet unrefined sugar is how you make rum, a new lifestyle and a fortune. Well, maybe not the fortune part at least not financially but spiritually, scientifically and flavorfully the Lassiter’s are building a fortune! Rebecca and Gentry Lassiter have a fresh and intellectual spin on how to build a business and market a spirit. Artistic latitude, “Distill My Heart,” from Redboot Stills, Iowa and the white oak from Blackwater barrel in South Carolina is what differentiates Lassiter Rum from the rest. In this episode you will hear how a corporate couple transitions into the world of distilling and sometimes more importantly the marketing of spirits. This episode has it all, family, tears, laughter, nerd rum speak and legal malarkey. Gobble gobble ladies and gents, listen while you baste your turkey!