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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Jun 28, 2018

How to create a successful wine bar franchise?

Lindsay Rice fused passion and education into a profession. As if achieving a masters degree in Art and Museum studies from Georgetown University wasn’t enough, Lindsay went on to complete WSET Sommelier level 1 certification! Putting her formidable education into practical application, Ms. Rice created Vita Vite wine bar in downtown Raleigh. Vita Vite is the perfect fusion of non stuffy art gallery meets chic non intimidating wine bar. With all the success of Vita Vite, Lindsay was approached to open up a second location in the North Hills area of Raleigh. The people of North Hills are stoked!

This episode is packed with #girlpower, #entrepreneurship, #artwork and #winetalk. Oh, as a bonus Max and Matt reveal the details of their first man-date! Take a listen and get inspired!

Find us on Instagram & Twitter: @NCFBPOD


Detailed Show notes @


Friends & Sponsors:

Social House Vodka

Triangle Wine Company

Food Seen

Happy Hour Vitamins

Hungry Harvest

Larry's Coffee and 42 & Lawrence

Ramona Wine Coolers

Michael's English Muffins

Alley 26 Tonic

Magnum Beard


Hosts: Matthew Weiss & Max Trujillo

Producer: Max Trujillo

Announcer/House Voice: Brian Hoyle

Music: Max Trujillo

Marketing Management: Food Seen