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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Jun 25, 2020

"Find a job you enjoy doing and you will never have to work a day in your life."- Mark Twain

Some are persistent enough to create their own work/love scenario reality such as Roy Cloud and Mike Daniels. 

Here's what we learned:

  • How to get a job that allows you to travel to France and drink wine.
  • How to start a wine import company of the highest integrity and quality.
  • What is happening in the world of imported wines regarding tariffs, Covid-19 and exciting regions.
  • How to write a book about a trip that incorporates burgundy and a father's near fatal accident.

This was the article referenced in the pod-


Follow the show @ncfbpod and hosts at Max TrujilloMatthew Weiss

Support our Sponsors:
The Folks Foundation

Proof Alcohol Ice Cream

Triangle Wine Company Use promo code 'NCFB' at checkout!

The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media

For booking or questions about the show, contact: or