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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Apr 29, 2021

As the legendary Sam Jones said, "That's some good fuckin' BBQ!" Max and Matt got to chat with the champion of the  Discovery Plus Channel's Moonshiner's Smoke Ring BBQ competition. Here's what the guys learned;

  • How a career in transportation and a conversation with U2's The Edge led to a career in BBQ.
  • It's all about the "MOP."
  • When a rehearsal dinner sets off a marriage and a business.
  • Why it's important to not fall asleep when heating up your cast iron skillet.
  • What inspiration a baby sitter named Grace provided.
  • Why Hog cheek is delicious 


Support our Sponsors:

Family Forward NC is an innovative initiative to improve children’s health and well-being and keep North Carolina’s businesses competitive. It is employer-led change to increase access to research-based, family-friendly practices — big and small — that improve workplace productivity, recruitment and retention; grow a strong economy; and support children’s healthy development.

Proof Alcohol Ice Cream Think Differently About Dessert

Triangle Wine Company Use promo code 'NCFB' at checkout!

The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media

For booking or questions about the show, contact: or