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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Oct 8, 2020

How do you sell your business to a huge corporation yet, maintain your integrity and continue to feel the funk? This episode features a CRUCIAL fixture in NC’s craft beer industry, @wickedweedbrewing’s co-founder @wickedwalt32! Walt is a So- Cal native who turned his passion for home brewing into a nationally acclaimed brewery headquartered in Asheville. Wicked Weed specializes in West Coast-style beers and ~wicked~ cool sours. We talk about Wicked Weed’s journey of growth, the @wickedweedfunkatorium, Walt’s keys to success and more. Tune in!

Follow the show @ncfbpod and hosts at Max TrujilloMatthew Weiss

Support our Sponsors:
The Folks Foundation

Proof Alcohol Ice Cream

Triangle Wine Company Use promo code 'NCFB' at checkout!

The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media

For booking or questions about the show, contact: or