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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

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  2. Unleashing Potential: A Woman's Story of Transformation and Entrepreneurship with Jillian Whitlow

Unleashing Potential: A Woman's Story of Transformation and Entrepreneurship with Jillian Whitlow

Aug 21, 2025

Join Max Trujillo, host of the North Carolina Food and Beverage Podcast, as he chats with his coworker from PFG, Jillian Whitlow. Jillian, an impressive culinary school graduate, has lived in North Carolina for over two decades but will always be a New Yorker. Her story takes us from her early days of culinary training in Arizona to her current passion for horses and fitness. Having undergone a significant weight loss journey, Jillian has transformed her life through discipline and hard work. She is also the creator of Che Figata, a line of women’s chef jackets designed for both fit and function. Balancing a demanding career, family responsibilities, and her side business, Jillian embodies resilience and determination. This episode dives into her entrepreneurial spirit, the challenges of travel volleyball for her kids, and her relentless drive for success. With humor, heartfelt moments, and a glimpse into the world of food sales, this conversation is both inspiring and entertaining.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com