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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Nov 4, 2021

Southern Season was a "Mecca" of all fine Southern culinary goods and it was located in Chapel Hill, NC. A Southern Season had the best wine, an impeccable chocolate selection, the finest crafted cooking tools, the pinnacle of all culinary retail, until it couldn't. Unfortunately, it was impossible in this day and age to maintain the success of this large brick and mortar retail shop (also the restaurant Weathervane and the prominent cooking school). This is the story of how fine specialty goods retail survives & potentially thrives in 2021. 

We also get the skinny on Almonds, what are the top selling cooking tools and a refresher on regenerative agriculture.

This episode has it all!


Support our Sponsors:

The official Vodka of the NC F&B Podcast: BLUE SHARK VODKA, all the taste without the bite!

Drink Joe Van Gogh Coffee!

Proof Alcohol Ice Cream Think Differently About Dessert

Triangle Wine Company Use promo code 'NCFB' at checkout!

The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media

For booking or questions about the show, contact: or