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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

May 28, 2020

Sebastian Zuccardi sees the wine business as such;

 "Some wineries go to the market see what is popular and then they go make wines to meet that demand. Other wineries (Zuccardi) look at their terroir and make wine that the land dictates, then go to market to educate consumers on what they do."

In this episode we learned;

  • Why Malbec has become so popular and delicious and how it's much more complex than you think.
  • Why Sebastian Zuccardi is so driven to make wines that tell the story of his land.
  • How to and why to, introduce your children to wine at a young age.
  • Did you know Mendoza is a cool climate, high altitude, dessert?
  • How to make wine in high elevation.
  • Why some of the best chardonnay in the world right now is coming from Argentina.



We made WINE with Botanist & Barrel and have a virtual tasting on May 28th at 7pm EST. We'd love to open the bottle together with our NC F&B Community, SO click the link to order the wine in time to have for our tasting: GET WINE HERE


Follow the show @ncfbpod and hosts at Max TrujilloMatthew Weiss

Support our Sponsors:
The Folks Foundation

Proof Alcohol Ice Cream

Triangle Wine Company Use promo code 'NCFB' at checkout!

The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media

For booking or questions about the show, contact: or