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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Nov 30, 2023

Today's discussion revolved around Israel and its wine industry. We speak about Israel's geographical situation, its people, and the challenges they face, with a particular focus on the wine industry. We highlight the resilience of the Israeli people and the potential of the Israeli wine industry while being faced with the challenges in creating awareness and marketing Israeli wines, especially in the current global situation. Initiatives like organizing trips for sommeliers and buyers to Israel and the 'Sip for Solidarity' program, which donates a portion of proceeds from Israeli wines to support the industry, were introduced. The cultural significance of wine in Jewish practices was also touched upon.

 

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On the mic this week:
@trujillo.media
@weisswine

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