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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

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  2. Inside the Michelin Guide with Max Trujillo and Matthew Weiss joins in

Inside the Michelin Guide with Max Trujillo and Matthew Weiss joins in

Nov 6, 2025

The North Carolina Food and Beverage Podcast, host Max Trujillo welcomes back co-creator and longtime co-host Matthew Weiss as they delve into the recent Michelin Guide announcements for the American South that have stirred quite a buzz in the North Carolina culinary scene. We kick off with a lighthearted debate about Michelin's surprising decisions, revealing a mix of excitement and skepticism. Max shares his rich experience working with notable chefs while Matt provides insights from the wine industry. They touch upon deserving winners like Counter in Charlotte and explore other notable mentions in Raleigh, Asheville, and beyond. The duo also reminisces about past joint projects and updates on their separate ventures. Max gives a shoutout to the upcoming Raleigh Oyster Fest he's promoting and throws in some humorous, candid thoughts about his dating life post-divorce. If you stick around until the end, you'll get a raw, unedited taste of their off-the-cuff banter, giving you a glimpse into the real minds behind the mics.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com