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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

  1. All Episodes
  2. Drink Malört: Chicago's Liquid Legend Unbottled

Drink Malört: Chicago's Liquid Legend Unbottled

Feb 27, 2025

We dive into the distinctive world of Jeppson's Malört with Tremaine Atkinson, CEO and head distiller at CH Distillery. Known for its unique and polarizing taste, Malört has a rich history dating back to its Swedish roots and Prohibition-era Chicago. Atkinson shares the story of Carl Jeppson, the drink's creator, and the journey of Malört through history, highlighting its revival and growing popularity. The conversation also covers the intricacies of Malört’s flavor profile, its medicinal properties, and its place in modern cocktail culture. Atkinson, an enthusiast of crafting unconventional spirits, emphasizes the authentic and challenging nature of Malört, making it a beloved choice for many, albeit an acquired taste for some. Their discussion is infused with humor, nostalgia, and a shared appreciation for this iconic Chicago liquor.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com