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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Dec 21, 2023

Join hosts Max Trujillo and Matthew Weiss for some candid chef confessions during Bubbles and Brats in Asheville. Witness hilarious and heartfelt revelations from chefs about their careers, culinary preferences, fears, and their signature dishes. From the favored utility salt to the perils of restaurant ownership in the era of COVID-19, we delve deep into their thoughts. Highlighting the event's challenges, the chefs' career reflections, and their culinary convictions, this unfiltered coverage genuinely captures life as a restaurateur.

Chefs: Bobby McFarland, Scott and April Franqueza of High Hampton, Jay Medford of STORM RHUM BARBen Hester The ODDAlex Ricci  of Prospects Kitchen, as well as Cassie Geiger, Jared Burton and Jacob Cruze. 

00:41 Introduction and Overview 01:30 Chef Confessionals: The Questions Begin 03:18 Chefs Discuss Their Career Choices 06:30 Event Reflections and Challenges 12:39 Chefs Discuss Their Signature Dishes 16:40 Closing Remarks and Thanks

Directed and edited by Max Trujillo

Produced by Matthew Weiss

Camera and field production by Jared Burton

Written by Max Trujillo & Matthew Weiss

Music provided and licensed by Epidemic Sound

Sponsored by Sysco, New Belgium Ale, Devil's Foot Beverage, Pleb Winery, Metrowines, Winebow, Southern Distilling