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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. 

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

 -Max & Matt

Feb 11, 2021

Max and Matt continue their tour through Wilkes County, NC. Here's what they discovered:

  • Apple Brandy Beef is a 100+ year old cattle farm that dry ages the entire carcass. 
  • What are best practices for marbling beef and why that's important.
  • Did you know that Wilkes is the largest corn producing county in the state? BTW, the cows love it!
  • Amalfi's of Wilkesboro- taught us how to balance what a chef wants to cook (fresh seafood/Napoli cuisine) vs what the guests want/ expect (central Italian cuisine)
  • The best way to cook Octopus
  • Why an Italian immigrant who happens to be a talented chef, ended up in Wilkes County.



Support our Sponsors:

Proof Alcohol Ice Cream

Triangle Wine Company Use promo code 'NCFB' at checkout!

And listen to your Boss... Drink BOSS Coffee and don't forget to use the promo code: "ncfbpodcast" for 10% off your purchase on

The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media

For booking or questions about the show, contact: or