NC F&B Podcast

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Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast.

"Our intention is to create a behind-the-scenes conversation between industry professionals. Whether we are speaking with an advanced level sommelier about their wine program or a chef about breaking down an entire pig, we just want the conversation to be real, unedited and honest. The food and beverage world is a unique industry, and North Carolina's food scene is growing everyday.

Take a listen. We hope to entertain, teach and inspire while offering some specific information about the NC food scene."

-Max & Matt

Tree Time Tales: Hops to Hemp

Aug 6, 2026

Host Max Trujillo returns to the North Carolina Food and Beverage Podcast after a five-week break and a new role at Northridge Country Club, reuniting with Sara Abernethy and chef Bobby McFarland (with deep ties to Wye Hill Brewery) to focus on their new venture, Tree Time THC seltzers. They frame THC drinks as a social...